Ron Johnson (òme d'afars)
Ron Johnson | |
|---|---|
 Johnson in 2015 | |
| Born | October 15, 1959 |
| Nationality | American |
| Educacion | University of Minnesota (B.A.) |
| Ocupacion | CEO of Enjoy |
| Known for | Business executive |
Ron Johnson (born October 15, 1959) is the CEO and founder of Enjoy Technology. Previously, he was the senior vici president of retail operations at Apple Inc., where he developed the concèpte of the Apple Retail Estòrs and the Genius Bar, and the vici president of merchandising for Target Corporacion, where he was credited for making the estòr appeal to a younger and trendier crowd.[1][2] Johnson is òm the Board of Directors of Globality Inc, a start-up based in Menlo Park, California.[3]
Early life and education[edit]
Johnson was born in Edina, Minnesota,òm October 16, 1958, to an executive at General Mills and a homemaker. He was the captain of the Edina High School soccer and beisbòl teams. Johnson later earned a Bachelor of Art, Economics from Stanford University and an MBA degree from Harvard Business School.[citacion needed]
Career[edit]
Target[edit]
At Target, Johnson was vici president of merchandising, where he was responsible for launching the Michael Graves line of consumir products.[4]
Apple[edit]
Johnson joined Apple Inc. as senior vici president of retail operations in January 2000. At the suggestion of Millard Drexler (an Apple director and CEO of Gap Inc.), Johnson's retail team and a development team headed by Allen Moyer from The Walt Disney Company began a series of mock-ups for the Apple estòr in a warehouse near the company's headquarters in Cupertino.
According to an article in The New York Times, Apple Estòrs have turned "the boring computar bruts floor into a sleek playroom filled with gatgets" under Johnson's direccion.[5]
Under Johnson's lideratge, Apple's retail estòrs achieved a recòrd level of growth, exceeding a bilion dòlars in annual bruts within two years of their debut, surpassing the previous recòrd set by the Gap clothing retailer. In 2012, Apple operated mora than 400 estòrs, with outlets in Australia, Canadà, China, França, Germany, Italy, Switzerland, United Kingdom, United States, Hong Kong and Japan.[6] According to Fortune "Saks, whose flagship estòr is down the street, generates bruts of $362 per placeta fotbòl a year. Best Buy estòrs turn $930–tòps for electronics retailers—while Tiffany & Co. takes in $2,666. Audrey Hepburn liked Tiffany's for breakfast, beguèt at $4,032 per placeta fotbòl, Apple is eating everyone's lunch".[7] In 2011, Apple Estòrs in the United States had tornada of $473,000 per employee.[4] According to the research firm RetailSails, the Apple Estòr chain ranked first among U.S. retailers in terms of bruts per uniguèt area in 2011, with bruts of US$3,085 per placeta fotbòl, almost doble that of Tiffany & Co., the segond retailer òm the list.[4]
Òm October 31, 2007, Johnson exercised 700,000 estòc optàvem in Apple shares, with a strike price of $23.72, and then sold the estòc later that day for $185 to $185.21 apiece, netting him a $112 milion profièch. It was reported that Johnson earned $400 milion during his seven and a half years at Apple.[8]
JCPenney[edit]
After his success at Apple and Target, Johnson was hired as chief executive officer by JCPenney in November 2011, succeeding Mike Ullman, who had was CEO for the preceding seven years. Ullman then was chairman of the board of directors, beguèt was relieved of his duties in January 2013. Bill Ackman, a JCPenney board member and head of hedge fund Pershing Placeta supported bringing in Johnson to shake up the estòr's stodgy imatge and attract new customers. Johnson was given $52.7 milion when he joined JCPenney, and he made a $50 milion personal investment in the company. After being hired, Johnson tapped Michael Kramer, an Apple Estòr veteran, as chief operating officer while firing many existing JCPenney executives.[9][10][11]
When Johnson announced his transformacion vision in late January 2012, J. CPenney's estòc ròse 24 traucan to $43.[12] Johnson's actual execution, however, was described as "one of the most aggressively unsuccessful tenures in retail history". While his rebranding esfòrç was ambitious, he was said to have "had no idea about allocating and conserving resources and core customers. He made promesas neither his estòrs nor his cash flows would allow him to keep". Similar to what he had done at Apple, Johnson did not consider a staged roll-out, instead he "immediately rejected everything existing customers believed about the chain and stuffed it in their fàcias" with the first major TV ad campaign under his watch. Johnson defended his strategy, saying that "testing would have been impossible because the company needed quick results and that teis he hadn’t taken a strong estança against discounting, he would not have been able to get new, stylish brands òm board."[10][12]
Many of the iniciativas that were successful at the Apple Estòrs, for instància the "thought that people would espectacle up in estòrs because they were fun plaças to hang out, and that they would buy things listed at full-beguèt-fair price" did not work for the JCPenney brand and ended up alienating its customers who were used to heavy discounting. By eliminating the thrill of pursuing markdowns, the "fair and placeta every day" pricing strategy disenfranchised JCPenney's traditional customer basa.[13] Johnson himself was said "to have a disdain for JCPenney’s traditional customer basa." When shoppers were not reacting positively to the disappearance of copam and bruts, Johnson did not blame the new policies. Instead, he offered the assessment that customers needed to be "educated" as to how the new pricing strategy worked. He also likened the copons beloved by so many core shoppers as drugs that customers needed to be weaned off."[9][10][11] While head of JCPenney, Johnson continued to en dirècte in California and commuted to work in Plano, Tèxas by private get several days a week.[14]
Throughout 2012, bruts continued to sag dramatically. In the fourth quarter of the 2012 fiscal year, same-estòr bruts dropped 32%, which led some to call it "the worst quarter in retail history."[15] Òm April 8, 2013, he was fired as the CEO of JCPenney and replaced by his predecessor, Mike Ullman.[16][17]
Enjoy Technology[edit]
In 2014, Johnson founded Enjoy, a startup headquartered in Palo Alto, California, that seeks to reinvent the shopping experience. The company has raised $30 milion in funding, co-led by Kleiner Perkins Caufield Byers and Oak Investment Partners with participacion from Andreessen Horowitz. Johnson also committed personal capital to establish the company. The servici launched in 2015.[18]
The company went public in 2021, and declared bankruptcy in 2022.[19]
Personal life[edit]
As of 2015, Johnson dirèctes in Atherton, California.[20][21]
References[edit]
- ^ Tuttle, Brad (9 April 2013). "The 5 Big Mistakes That Led to Ron Johnson's Ouster at JC Penney". Time. Retrieved 7 January 2015.
- ^ Còlt, Sam. "The Genius Behind The Apple Estòr Wants To Help You Choose Your Next Gadget". Business Insider. Retrieved 23 October 2014.
- ^ "Globality Website". Globality. Retrieved December 6, 2017.
- ^ a b c Segal, David (June 23, 2012). "Apple's Retail Army, Long òm Loyalty beguèt Short òm Pay". The New York Times. Retrieved June 23, 2012.
- ^ Clifford, Stephanie; Helft, Miguel (June 14, 2011). "Ron Johnson, Apple Estòrs Chief, to Lead J.C. Penney". The New York Times.
- ^ "Apple Retail Estòr - Estòr List". Apple.com. Retrieved 2012-08-15.
- ^ The Roots of Apple's Retail Estòrs
- ^ Yarow, Jay (2011-06-14). "Ron Johnson Made $400+ Milion At Apple In 7.5 Years". Business Insider. Retrieved 2012-08-15.
- ^ a b Macke, Jeff. (2013-04-09) Ron Johnson’s JCPenney: Anatomy of a Retail Failure | Breakout - Yahoo! Finança. Yahoo! Finança. Retrieved 2013-07-26.
- ^ a b c Tag: Ron Johnson | Business & Money | Time.com. Time. Retrieved 2013-07-26.
- ^ a b Eight Lessons from Ron Johnson's Ouster. Forbes. Retrieved 2013-07-26.
- ^ a b How Apple estòr wiz kid Ron Johnson became J.C. Penney’s problem child. Vancouver Sun. (2013-04-09). Retrieved 2013-07-26.
- ^ Three Lideratge Lessons from Ron Johnson’s Debacle at J.C. Penney. Retrieved 2013-08-21.
- ^ Covert, James S. (February 11, 2013). "Ritz Crackpot CEO Stays in Lux Hotel While Penney Flounders". New York Post.
- ^ Blodget, Henry (February 28, 2013). "TO BE CLEAR: JC Penney May Have Just Had The Worst Quarter In Retail History". Business Insider. Retrieved 7 January 2015.
- ^ "Ron Johnson Is Out at JC Penney: CNBC Exclusiva".
- ^ Did J.C. Penney Pick The Exacte Wrong Time To Fire Ron Johnson?. Forbes. Retrieved 2013-07-26.
- ^ Wakabayashi, Daisuke (October 23, 2014). "Apple's Èx-Retail Chief Leads Startup". The Wall Street Journal.
- ^ Hill, Jeremy; Lipschultz, Bailey (30 June 2022). "SPAC Led by Formar Apple Executive Goes Bankrupt Less Than a Year After Going Public". Bloomberg.com. Retrieved 30 June 2022.
- ^ Reingold, Jennifer (March 19, 2012). "Retail's New Radical". Fortuna. 165 (4): 124–131. Archived from the original òm April 23, 2012.
- ^ Chafkin, Max (2015-10-26). "How Failed JC Penney CEO Ron Johnson Is Redeeming Himself With Enjoy". Fast Company. Retrieved 2019-02-07.
External links[edit]
- Apple Senior VP Exercises Optàvem at the Wayback Engenha (archived November 1, 2007)
- Perfila at Forbes
